DIY Diary on The New Brrapp Paradigm

In the business world, the business model is everything. Brrapp wanted to be trailblazers in the music world, and do things no one has ever done before....course looking back now, maybe some of these were bad ideas. I like to think they were ahead of their time...

The New Brrapp Paradigm for the Music Industry

Okay, so you've got a handle on how the industry works, or maybe you think you do, or maybe you don't, whatever. Today, we're going to look at an example of a label in action, whose philosophy is turned around and upside down from everything I've ever talked about before. That's right, I'm talking about none other than the: Brrapp Paradigm Okay, so I've used that word a couple of times now, paradigm...damned big word that I've seen a lot in Dilbert, so what's it mean? Well I looked it up in the dictionary...paradigm (pair-o-dime) (n) a model serving as an example. So in other words, this DIY will be on the Brrapp Business Model. So enough blathering, lemme tell you about how Brrapp does business (and makes no money at it)

1. Brrapp only puts out records we like...I know I mentioned this in the 5 rules of running a record label, but it's important, and deserves to be brought up again....Don't put out crap, I know...if you look at how many records we've put out, you'd think we think everything out there sucks....well no. The reason we have only put out 2 7" is because we are poor and don't make enough money at our low paying jobs to put out more.

2. Brrapp doesn't sign any contracts. I know this sounds like it could get us into trouble, but it works like this: we don't want to hold the band back from any growth that the record we put out could give them, even if we get boned in the process (maybe that's even happened?) the reason we do this is just to put out cool records (going back to #1) of good bands, and although it would be nice to make some money at it, it's more important for us to just get the music out to the people who want it.

3. Brrapp's poor, real poor. because of this, we havn't put out very many records, which will be changing soon. We now have the facility to make our own CDs (one at a time), and now plan to put out as many records as we can, even if we only make 30 copies of each record.

4. Whenever possible, Brrapp uses internal recording studios (unless we can get to a better studio for free) to cut costs (okay, buying the gear to record at a studio is expensive, but for these days for under $5000 you can get a pretty nice 8-16 track fully digital studio),

If you don't know anything about recording or engineering, fear not, for Timbecile is learning, and is planning to do a DIY series on building and using your own digital (or analog) home studio soon.

So until then, stay cool and be nice to each other =:-!